* Many business perspectives of cloud costs. The one-dimensional view on cloud costs as being a stand-alone independent unit has given way to a more dynamic view, one that links cloud expenditures with specific cost structures inside and outside of the business. "We need the visibility to see which cloud resources and costs support a given customer, service, internal business unit and so-on," says Chemi Katz, VP Technical Operations, Double Verify. For business executives, this visibility is now evolving from a meek interest into an expected deliverable in order to see and confirm a stable, but variable environment that supports all aspects of the business.
* Deeper visibility into cloud resources. AWS provides an opportunity to benefit from on-demand cloud resources, Class A infrastructure and exceptional competitive pricing. As a user's cloud footprint scales in terms of spend, deployed and redeployed resources, and expansion into the many AWS services available (i.e., EC2, S3 and Glacier), the role of the cloud user becomes more "business oriented" requiring him to buy/sell resources with demand. There is a growing demand to gain better visibility in two dimensions: 1) macro: bottom line view on costs, assets and risks, and 2) micro: deep visibility into availability, security, utilization and financial efficiency. This visibility helps IT better align their cloud with the business goals and budget allocated.
* Operational best practices vs. business specific needs. Applying best methodologies into your cloud infrastructure is a great first step, but not enough to scale in the long term. CIOs are demanding more visibility and knowledge of existing issues and threats, such as security vulnerabilities, cost spiral and over-utilized instances, so they can respond to them with minimal disruption to business continuity or custom expectations.
Newvem is a web-based cloud usage analytics service that enables CIOs, CTOs, IT managers, developers and operators to capture and improve the effectiveness of their public cloud operations and ensure their cloud infrastructure is in sync with business performance. Follow him at @zevladerman.