How Americans consumed media in 2012

While the companies at CES show off all of their new media consumption toys, Neilsen looks back on how Americans consumed media in 2012


People watch an average of a little over six days of traditional TV each month vs. a little over one day per month of using the Internet on a computer. This surprised me since I rarely watch TV without having my laptop in my lap, and I spend lots of time on the Internet away from the TV.

More people still have VCRs (55%) than DVRs (47%). Seriously? Even my 70-something mom has ditched the VCR for a DVR.

Women spend more time than men watching traditional TV. Oh really? Take THAT, you ladies who are always giving us guys grief for watching too much TV.

Men spend more time than women watching video on the Internet. Oh, er, uh, never mind that previous comment, ladies.

Making phone calls is only the third most popular use of mobile devices, after texting and social networks. It’s almost surprising that actually making calls is this high on the list.

When it comes to buying a tablet, people value trusted brand first, then screen size. So, size doesn’t matter. Or, maybe it does. Sort of.

Do Neilsen’s findings jibe with how you consume media on your devices? Let us know in the comments.

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