The growth of APIs is one of the real underreported stories of the past couple years, but it's huge and very much driven by a mobile application world. (The upshot of this is that mobile applications pose significant challenges to the design and operation of legacy applications.)
Public cloud computing environments, by contrast, are well-suited for the demands of mobile applications. High-load variability is easily handled by their very large infrastructures.
Cloud Computing and Media: Huge Traffic
It's something of a misnomer these days to talk about a media company, since every company is becoming a media company. Video is becoming the sine qua non of how companies communicate with important stakeholders. And it's huge. Every year Cisco Systems comes out with five-year projections of Internet traffic, and every year the company ups them. The reason? Video.
Every company is leveraging video in one of the following ways-and this list is certainly not exhaustive:
- Marketing campaigns, particularly those with a clever or snarky twist, like the Will It Blend? series from Blend-Tec that has racked up 221 million views. Every company's fervent wish is that its marketing video will go viral and drive heightened consumer interest in its products.
- Partner, user or employee training. There's no faster way to demonstrate how to use a product than with a video. Plus, video is much more engaging than written documentation.
- Announcements. Video is a good way to make a company's announcements stand out from the blizzard of written press releases spewed onto the Internet every day.