How cloud computing is driven by mobile, media and marketing

By Bernard Golden, CIO |  Cloud Computing

The growth of APIs is one of the real underreported stories of the past couple years, but it's huge and very much driven by a mobile application world. (The upshot of this is that mobile applications pose significant challenges to the design and operation of legacy applications.)

Related: As Mobile Grows, So Does Cloud Computing

A further issue is that mobile applications are much less predictable in terms of user populations and application load. All it takes is a prominent Twitter user or Facebook celebrity to highlight the application and make traffic skyrocket 10 or 100 times. When high load variability meets legacy infrastructure, something's going to give-and it's most likely going to be the infrastructure.

Public cloud computing environments, by contrast, are well-suited for the demands of mobile applications. High-load variability is easily handled by their very large infrastructures.

Cloud Computing and Media: Huge Traffic

It's something of a misnomer these days to talk about a media company, since every company is becoming a media company. Video is becoming the sine qua non of how companies communicate with important stakeholders. And it's huge. Every year Cisco Systems comes out with five-year projections of Internet traffic, and every year the company ups them. The reason? Video.

Every company is leveraging video in one of the following ways-and this list is certainly not exhaustive:

  • Marketing campaigns, particularly those with a clever or snarky twist, like the Will It Blend? series from Blend-Tec that has racked up 221 million views. Every company's fervent wish is that its marketing video will go viral and drive heightened consumer interest in its products.
  • Partner, user or employee training. There's no faster way to demonstrate how to use a product than with a video. Plus, video is much more engaging than written documentation.
  • Announcements. Video is a good way to make a company's announcements stand out from the blizzard of written press releases spewed onto the Internet every day.

Related: Top 10 Tech Upgrades to Make Your Small Business Run Faster


Originally published on CIO |  Click here to read the original story.
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