Newvem adds Azure monitoring, despite signs of low demand

Stats from Cloudability and Apptio show not many cloud users are looking for Azure monitoring tools

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Newvem is rolling out its cloud monitoring product for Azure users, but judging from providers of similar tools, it might not find customers waiting in line to use it.

I can think of a few possible reasons for the lag in Azure monitoring services – the critical mass isn’t there yet, Azure already has useful enough tools or users don’t have the same kind of runaway cost problems as they do with Amazon Web Services – but would love to hear more from users about why there appears to be so little interest in Azure monitoring tools.

Cost monitoring is popular on AWS but it seems there's low demand for it with Azure.

Source: ernstl, via Flickr

Newvem is trying to pitch its Azure support as a move that will help enable enterprise adoption of public clouds. Enterprises aren’t using the public cloud for a few reasons including security, compliance and cost, Newvem argues. However, businesses are addressing those issues by turning to Azure, which ties to Microsoft products that companies already have, Newvem argues. By offering monitoring tools for Azure, Newvem suggests that companies will be more inclined to start using public clouds.

Cloudability is another monitoring service that is getting ready to add Azure to the services it monitors. But it sounds like its user base isn’t exactly clamoring for it.

When users start up with Cloudability, they enter their credentials for all of their cloud services, even if Cloudability doesn’t track them yet. Cloudability said that just 0.56 percent of credentials entered are for Azure. Forty percent of credentials entered are for Amazon Web services, Cloudability’s most used service. (Both stats are derived after excluding Cloudability credentials, which are automatically generated when users sign up for the service.)

Cloudability’s Azure support will be live “soon,” but “demand has been very small to this point,” said Aaron Kaffen, Cloudability’s director of marketing.

Apptio has an even more dramatic story to tell. It has a free cloud billing and utilization service that already supports Azure. Azure grew from 1 percent marketshare on Apptio in February this year to 4 percent on March. Small, but growing.

Curiously, Rackspace's marketshare on Apptio declined in March to 6 percent from 7 percent in February.

Not surprisingly, AWS makes up the lion's share of Apptio's user base. Its share declined a bit too, from 92 percent in February to 90 percent in March.

Apptio cautioned that its stats likely don't mirror the wider market. "These usage figures may be skewed from broader marketshare figures (especially among large enterprises) due to the fact that Cloud Express is a free product," Randy Tennant, senior product manager for Apptio, said in an emailed statement.

Apptio's service seems like one that’s designed to entice customers to use its flagship management software.

Other services seem slow to add support for Azure. Cloudyn has talked since early on about supporting Azure but hasn’t yet. It wouldn’t say much about when it might – a spokeswoman said she’d let me know when the company starts supporting anything but AWS.

While AWS gets the headlines, Azure is actually well-used among businesses. It’s usually ranked second in surveys like this one from Forrester, behind AWS, when businesses are asked which cloud service they’ve used to build an application.

Let me know in the comments why you think there’s so little demand for Azure monitoring tools.

Read more of Nancy Gohring's "To the Cloud" blog and follow the latest IT news at ITworld. Follow Nancy on Twitter at @ngohring. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.

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