CMO

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  • Inside the minds (and personalities) of CIOs and CMOs

    Posted January 29, 2014 - 3:54 pm

    For years, these frenemies have faced off in the rockiest of executive relationships.
  • Infographic: For CMOs big data can lead to big profits

    Posted November 21, 2013 - 3:00 pm

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.
  • Are CIOs destined to work for the CMO?

    Posted October 8, 2013 - 11:18 am

    As marketing departments becoming more reliant on technology, a strong relationship with the CMO will be necessary for the survival of CIOs. In fact, don't be surprised to see CEOs siding with marketing when there's a conflict.
  • What do CMOs and CIOs really think of each other?

    Posted May 29, 2013 - 2:05 pm

    It's widely predicted that more technology-related budget will move to the marketing department, which leads to a natural question: Will CMOs and CIOs become business partners or merely grit their teeth and co-exist?
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