Emotionally yours

Old enough to remember IBM

I'm old enough to remember IBM brand loyalty - back in the day when mainframes ruled the world. You couldn't go wrong buying IBM - yes it was expensive but service was top notch, the software and hardware were rock solid, and though they might cringe at the price tag the execs in the fancy offices had high comfort levels, maybe even warm fuzzies.

I'm old enough to remember American manufactured auto brand loyalty, where each new auto was say a Ford. Foreign autos were taboo if not downright unpatriotic.

And I'm old enough remember supermarket loyalty and a time when supermarkets remained the same market for decades and mother's had their reasons for shopping a specific market.

And I'm old enough to suspect that 'Emotionally yours' isn't telling us anything new - just restating human nature. We're creatures of habit and it's easier to go with the familiar rather than change. In a world where technology changes at seeming breakneck speeds even the most adept look for a 'security blanket', the mindless comfort of familiarity.

Pass me my blackberry please...