All around me I see tech savvy kids that are growing up as brand consumers...What will the world of branding be like when these kids get old enough and empowered enough to raise purchase orders for the enterprise IT systems?
I'm old enough to remember IBM brand loyalty - back in the day when mainframes ruled the world. You couldn't go wrong buying IBM - yes it was expensive but service was top notch, the software and hardware were rock solid, and though they might cringe at the price tag the execs in the fancy offices had high comfort levels, maybe even warm fuzzies.
I'm old enough to remember American manufactured auto brand loyalty, where each new auto was say a Ford. Foreign autos were taboo if not downright unpatriotic.
And I'm old enough remember supermarket loyalty and a time when supermarkets remained the same market for decades and mother's had their reasons for shopping a specific market.
And I'm old enough to suspect that 'Emotionally yours' isn't telling us anything new - just restating human nature. We're creatures of habit and it's easier to go with the familiar rather than change. In a world where technology changes at seeming breakneck speeds even the most adept look for a 'security blanket', the mindless comfort of familiarity.
Pass me my blackberry please...
by Anonymous (not verified) on 10/3/08 at 12:51 pm |reply
Sidekick: The Good News & the Bad News Either way you look at it Microsoft Data Center management did not follow standards or best practices in this failure. In which case it makes me wonder more about the outsourcing of corporate data much less personal data.
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Old enough to remember IBM
I'm old enough to remember IBM brand loyalty - back in the day when mainframes ruled the world. You couldn't go wrong buying IBM - yes it was expensive but service was top notch, the software and hardware were rock solid, and though they might cringe at the price tag the execs in the fancy offices had high comfort levels, maybe even warm fuzzies.I'm old enough to remember American manufactured auto brand loyalty, where each new auto was say a Ford. Foreign autos were taboo if not downright unpatriotic.
And I'm old enough remember supermarket loyalty and a time when supermarkets remained the same market for decades and mother's had their reasons for shopping a specific market.
And I'm old enough to suspect that 'Emotionally yours' isn't telling us anything new - just restating human nature. We're creatures of habit and it's easier to go with the familiar rather than change. In a world where technology changes at seeming breakneck speeds even the most adept look for a 'security blanket', the mindless comfort of familiarity.
Pass me my blackberry please...