Social Networking - What is the Business Value?
Social networking has become widely adopted in the consumer and personal market place, but has not gotten the anticipated traction in the business world. I’ve been mulling over this market dilemma for a long time and have developed some ideas to explain the lagging business adoption.
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Business Social Networks are growing fast
Business social networks are growing fast they just don't get the publicity, nor do they reach the readership of Facebook or YouTube.I suggest you have a look at companies like Xeequa.com that specialize in supporting business social networking. In the past few months they have helped companies launch over 100 networks and are launching a new one every 6 hours. That's just one platform.
John Todor, Ph.D.
Author of Get with it! Practical Ways to Use Web 2.0 in Your Business.
I'll give them a look and a
I'll give them a look and a call. Thanks for the pointer, John.Your expertise
You might want to stick to subjects that you know something about, Martha. You're way off base here.I appreciate the criticism
I appreciate the criticism and your time in providing it. Tell me how you see the adoption of enterprise social networking differently. I'm interested in your perspective.I see social networking as being highly complementary to business process virtualization. Send me your phone number and I'll give you a call. I'm interested in hearing more on your perspective.
Specific examples
I'm interested in hearing the other side of the argument or simply getting the highlights of what you believe is incorrect.Social Networking and CRM
More than mere communication and content sharing platforms, social networks are a source of relevant information to marketers and CRM professionals, and should be used more actively in the business environment.From the most focused ones to those that cater to as many groups as possible, social networks map out the connections that exist among the millions of members and those of their networks’. As a result, the information that social networkers provide on their profiles allow marketers to generate a database of potential customers as well as provide CRM professionals new ways to handle customer feedback.
More about the role of social networking in building customer database: CRM+Social Networking: Extending Customer Contact
Re: Social Networking - What is the Business Value?
Business that have gone "public" are subject to extremely details and complicated regulation about their internal governance and when and how information is disclosed to the public and their shareholders. And in the meantime, ordinarily a Bank of America shareholder meeting wouldn't be a subject of much interest. One would assume that the ordinary Bank of America shareholder meeting would be comprised mostly of how many ivory back scratches they were awarding themselves, but this current one is about whether or not to keep CEO Ken Lewis. Lewis has been under fire for not only being at the helm of the ship during a crisis, but also the takeover of Merrill Lynch, a move of some controversy. The absorbed losses amounted to more than what credit cards could handle. He won't hurt for payday loans if he loses his job, but it has to stressful at the Bank of America shareholder meeting.replica bags
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