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Vendors are missing the boat by ignoring partner channel programs

by Dan Blacharski

According to a study of 1,000 channel executives, vendors just aren't paying enough attention to their partner channel programs.

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small vs. large partner issue too

Also, many channel execs only pay attention to their larger partners and consider small partners like unwanted step-children. And there are still quite a few channel execs who stil don't get just how fragmented the channel is. One size will never fit all.
by ComputerConsult... on 10/18/08 at 2:45 pm | reply
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