Survey: US residents don't want targeted ads

The spokesdrone from TRUSTe

The spokesdrone from TRUSTe clearly implies only their study "focused on online users". Is he correct? Did the universities also "focus" on "online users"? Or some other group, such as Congo kasai mice?

lol.

Jon Leibowitz, chairman of the U.S. Federal Trade Commission, called the new survey "meaningful"

I believe that he meant "meaningless"

This vindicates my earlier blog posting

http://visionaforethought.wordpress.com/2009/09/07/interactive-advertising/

Are you serious?

Of course people are going to say they don't like being tracked. The problem is that the question is being framed improperly - if you asked these same people if they'd prefer ads relevant to them, they'd probably say yes. In either case, however, the data is irrelevant; targeted advertising has significant improvements in conversion rates, which demonstrates that it works, and therefore benefits the person who was probably unaware that they were being tracked. Notification is fine, but if you enforce an ominous 'This website is tracking your behavior, be careful!', advertisements will suffer and the content they pay for will get less money, possibly leading to a decrease in available services. Whereas I wouldn't argue that as a reason to keep it in place, it is certainly a concern as I'd rather see products targeted towards me that I might buy to pay for the services I use on the internet.

HMMMMM.....

I would rather be presented with ads that were specifically geared towards things I like since it could be something I do not like such as an ad for make-up.

US Residents don't want targeted ads?

Are you kidding me? Americans purchase $1.4 TRILLION each year through direct marketing alone (e.g., direct mail, catalogs, telemarketing, email). No one wants unsolicited marketing. But give them the choice to pay 20% more for everything, or allow companies to target based on publicly available information (the Internet is public by the way) and see what they say.

Please tell me what the downside of using online behavior to present more relevant ads. The downside to not targeting, however, is quite substantial. Without targeting, many small niche companies would not be able to profitably develop and sell their products. Retailers in general would have to increase product prices to cover all their costs. Better targeting enables more competitive retailers to make a profit at lower prices, forcing all others to lower their prices to survive. Behavioral targeting is becoming one of the dominant factors that is helping lower prices.

This survey is almost as bad as asking a kid if they like doctors. Should we outlaw doctors because kids don't understand the benefits they receive?

But PLEASE, can anyone tell me the downside? Keep in mind that the use of personal financial, credit and health information is already well regulated and illegal for most marketing activities.

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