Don't call it brainstorming: 10 tips for better innovation
Brainstorming can be a great source of new ideas. But many companies struggle with identifying the truly great ideas and turning them into organizational wins. Here are 10 concrete ways to get both quality and execution out of your brainstorming sessions.
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Ideas
A lot of the innovation thrust in companies is BS. It's more like "We want new ideas, so long as they're the same." What companies want is for you to GET NEW AND BETTER RESULTS DOING THE SAME THINGS THEY HAVE ALWAYS DONE. It's an extreme aversion to risk, compounded by shortsightedness, and worse, a staff full of individuals who have NEVER innovated in their life and couldn't invent spit if their life depended on it. Then there's a stodgy culture that punishes individuals who innovate because they stand out, and that's why innovation is pushed as a team effort so much. The hard truth is innovation is almost always from a single individual. The non-innovators hate that and will throttle the ideas, until they're dead. Even the gov't talk about innovation is nonsense. They don't know what they're talking about. If it's new and different it will be rejected, because it doesn't FIT. It has to fit with and justify what is already being done, or it will be rejected out of hand.