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Microsoft launches pilot rewards program for Xbox gamers

An invitation-only Rewards Program was launched yesterday, allowing select Xbox owners to earn back Points on various purchases.

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Value of the XBL Gold Membership?

MS has gotten a lot of heat for their annual Gold level fee since the debut of the free PSN. Plus there were rumors that MS might hike the $50 annual fee. Maybe this is a way for them to "add value" to the Gold membership.
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Love companies that reward customers

The XBOX Gold Membership is fantastic and this just makes it better. Beyond the gaming experience, I have been using the Video chat to talk with my college son in a room to room setting versus the PC. Add to this, the interface with Netflix lets you stream movies right through the Xbox and it synchronizes with the online website. (NO waiting for DVDs) Have demoed these features to a few friends and I think XBOX will be selling a few systems with XBOX live. Considering what XM satellite, Cable, cellphones cost these days, XBOX Live Gold is a sweet deal! Don't think they should raise it above $50 though. The growth will come from families growing up and having to clone and separate game systems.
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fee worth it to me

People do complain about the fifty dollar annual fee for LIVE but at least for me I find LIVE to be much more robust than PSN which is sluggish and just plain slow, at least in my area.
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Sidekick: The Good News & the Bad News
Either way you look at it Microsoft Data Center management did not follow standards or best practices in this failure. In which case it makes me wonder more about the outsourcing of corporate data much less personal data.
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