Tablets beat out PCs on holiday shopping lists

PC industry takes another slap as majority wish for a tablet under their tree

By , Computerworld |  Mobile & Wireless, tablets

Holiday wish lists may deal another blow to the PC industry, according to a new survey.

Asked if they'd rather receive a PC or a tablet as a holiday gift, 59% of respondents in a PriceGrabber survey opted for the tablet, the price comparison shopping site said.

When asked which tablet or tablets they wanted, 63% of respondents said they want an iPad 3 or an iPad 4, while 24% said they're hoping for an iPad mini. ( Apple's iPad launched in March is known as the iPad 3, and the latest tablet, the fourth-generation iPad released in in October, is commonly known as the iPad 4.)

However, it's not all about Apple. Twenty-two percent of those surveyed said they would like a Samsung Galaxy Note Tab while 20% said they are hoping for an Amazon Kindle Fire HD, according to PriceGrabber.

Another 13% have Microsoft's new Surface tablet on their holiday wish list.

"Tablets continue to grow in popularity as a top holiday gift, especially with the emergence of lower-priced tablets in the $200 to $300 price range targeting budget-conscience consumers," said Rojeh Avanesian, a vice president at PriceGrabber, in a statement. "We expect to see a lot of shopping activity in the tablet category again this holiday season, with retailers' battling it out to win the consumer dollar."

The survey results aren't good news for the PC market, which has been battered over the last year by a sluggish global economy and consumers' growing penchant for tablets instead of PCs.

Research firm Gartner last month said global PC shipments dropped 8.3% year over year, with a total of 87.5 million units shipped in the third quarter of 2012. IDC, another industry analyst firm, reported that the global market fell 8.6% in the same period.


Originally published on Computerworld |  Click here to read the original story.
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