If Sprint becomes third iPhone carrier, how much does it gain?

All factors weighed together, there would be no 'clear winner' among iPhone operators, comScore says

By Computerworld staff, Computerworld |  Networking, iPhone, Sprint

Apple is expected to announce the iPhone 5 tomorrow, and wireless carrier Sprint is expected to soon begin selling a version of the iconic smartphone for the first time.

So here's a question: If Sprint joins AT&T and Verizon Wireless in selling iPhones , which company will have the greatest advantage? Answer: Apple .

In other words, none of the three carriers is expected to have a significant advantage over the other, although Apple will clearly benefit, according to an analysis by online tracking and analytics firm comScore.

However, comScore said Sprint could gain a "significant advantage" over Verizon and AT&T in iPhone sales if it offers an iPhone with its unlimited data plan, making it the only one of the three to do so.

ComScore also noted that Verizon has the highest customer satisfaction rating among wireless operators, which will matter to new iPhone customers if all the carriers price the iPhone 5 handset competitively.

AT&T, which at one time was the only carrier that provided iPhone wireless service, could maintain some advantage over Sprint and Verizon if it continues to sell the older iPhone 3GS at the bargain basement price of $49, as it also sells the iPhone 4 and iPhone 5. (ComScore said this expectation makes sense if Sprint and Verizon sell both the iPhone 4 and iPhone 5).

"AT&T will continue to have an edge in terms of product breadth, with the ability to sell the iPhone 3GS at a discounted price," ComScore said.

In fact, ComScore found in a July survey that AT&T had 82% of iPhone customers, while Verizon had 15%. AT&T had such an advantage from selling the iPhone 3GS at a low price, but also because it sold the original iPhone exclusively starting in 2007. Verizon didn't start selling the iPhone 4 on its CDMA network until February .

ComScore also noted a surge in U.S. buyers of iPhones in the past year coming from households that make less than $50,000.

Given the various advantages for each of the three carriers, ComScore concluded: "The many issues at play do not point to a clear winner for the wireless operators" from all three selling the iPhone 5.


Originally published on Computerworld |  Click here to read the original story.
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