January 31, 2012, 3:55 PM — We get a lot of pitches from companies during the Super Bowl week, but this one intrigued us more than others - web site optimizer site Yottaa is predicting which Super Bowl advertiser sites are likely to crash or slow down significantly during the game.
Yottaa says there are many reasons why these sites will likely have performance issues, including "improperly integrated social media widgets, bloated images and the use of CDNs with variable performance histories". The company says it has reviewed the front-end performance (how many assets are loaded, size of Web pages, types of widgets used) of the Super Bowl advertiser's sites to make its predictions. The company says the top four sites that will crash during the Super Bowl include:
Based on what the company has released so far in terms of their advertising, I'm not particularly sold that there will be a mad rush to head to these sites during the game (apart from GoDaddy, for obvious reasons). Here's the Cars.com ad that's been previewed, which I find really creepy for some reason:
For the folks at GoDaddy, you would think that having been in the Super Bowl ad game business for several years now, that they would have a better handle on their content delivery network and web site performance issues. In this case, maybe it's the content of their ads that will likely draw people to the site on game day (they always do a "For the unrated content, go to the site" message on their ads). Interestingly, I found that their 2012 preview ads actually talk about technology terms (the .co domain and cloud services) that go beyond the typical mainstream TV viewer:
The folks at Taxact.com haven't posted their ad online yet, but instead have a bunch of teaser ads with the tagline of "The Free is Coming", with a scary movie-like vibe with a kid in a pool, a yawning cat, etc. Remember, folks, these are ads for an online tax preparation site:
I'm rooting for this site to crash during the game - not because I have anything against the company, but rather that their ads are so annoying and stupid.