February 28, 2012, 7:40 AM — Dell on Monday took shots at rival HP and made a further effort to reposition itself beyond its roots as a PC manufacturer with the release of its 12th generation blade, rack and tower PowerEdge servers along with native 10 Gigabit Ethernet support across its servers, storage and networking products.
The company gathered media, analysts and a few marquee customers here to discuss how it is building upon its traditional hardware stack either developing or acquiring software capabilities around cloud computing, workload management, system management appliances, element management, managed security and consulting.
Michael Dell noted that in the last two years, Dell has brought 12 companies, which has been a way to accelerate its evolution from a direct seller of desktops. This includes networking company Force10, Kace and, last week, backup and recovery firm AppAssure. In that time, Dell has more than doubled the size of the enterprise, services and data centre units, which now represents about half the company's profits.
"We've been on a mission to transform our business and it's absolutely working," he said.
Key features in Dell's PowerEdge 12G servers include the second generation of the company's embedded system management tools, which are designed to help IT departments more easily deploy, monitor and manage the lifecycle of enterprise infrastructure. Michael Dell mentioned "another company not far from here, with a few less letters in its name than we have," which released its own server refresh recently. This was a reference to HP, which launched an updated HP Proliant x86 Gen8 server line that boasted significant automation.
"They talked about 150 so-called innovations. We were kind of looking over the list of so-called innovations, and some of them looked really familiar," Dell said. "A huge number of those were already in our eleventh generation servers in 2009, and some were from a few generations before."
While HP's Proliant now have embedded lifecycle management, for example, Dell pointed out that his company has been doing this for three years inside PowerEdge. Three and a half million Dell servers delivered with this capability today, and the second generation will provide major advantages for customers, according to the CEO. "The pace of innovation is a little different for some companies than others," he said.