Survey finds Apple product in 1 of every 2 households

By , ITworld |  Data Center, Apple, CNBC

CNBC survey finds at least one Apple product in more than 55 million American homes.

More helpful for Apple, CNBC found that the average Apple-owning home has not one but three Apple products. One quarter of those homes are planning to buy at least one more Apple product within the next 12 months. The higher the household income, the more Apple products.

Not just the young have pockets full of Apples: the 35-49 year old bracket is represented about as well as the 18-34 range, with 63 percent ownership in the surveyed group. Even the 50-64 age group has 50 percent ownership. Since the survey included any Apple product, from high end Mac to tiny iPod Nano, the number of households with an Apple product actually seems a little low.

Sounds like me

We have 11 apple products in my house:
2 iphones
2 mac books
1 mac book pro
1 Ipad
4 Ipods (various iterations)
1 desktop
ckoffend on cnbc.com

I own 3 Apple products and stock, as well.
meer765 on cnbc.com

I have an Apple II-c in the house that still works, so I guess I'm in the Apple owning half, though I switched to IBM clones 20 years ago.
Martin Weimer on usatoday.com

Never

Sheep
murkeymoop on cnbc.com

no Apple products in our household
dang11 on cnbc.com

I personally dont like iOS (outside of the Macbook's gestures) setup and usability.

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