Data Center Diaries
by Beth Bacheldor
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Recent blog posts

Greenpeace questions the green in clouds

That apple ain’t green.
Mind-blowing data centers

Check out these stats and facts from the biggest, greenest, safest and strangest data centers.
North American companies give cloud the most business

Where in the world are data center services booming?
Google bests itself on PUE

Google data center down – in PUE
Modern data center borrows medieval security tactics

Hope you can swim evildoers
AC vs. DC in a battle for data center efficiency

Battle of the Currents: AC vs. DC
Cloud improves data centers

Want a better data center? Try a little cloud.
Lackluster cloud demand kills a data center

Killer clouds for this data center
Cisco wants to light up data centers

Data centers may soon see the light
Telcos fire up new data centers

Calling for more data center space!

Greening up data centers could matter

Pike Research releases a new report that says the use of green technologies will significantly reduce data center greenhouse gas emissions.

By Beth Bacheldor

Interestingly, tech companies that are seemingly tackling the environmental impact of their data centers are taking heat from Greenpeace. The international environmental organization this month released its report, How Clean is Your Cloud?, on energy consumption and energy sourcing in the data centers of some of the largest tech companies. The report looks at the data center deployments of 14 of the leading players in the market. You can download the full report here.

Greenpeace doesn’t hold back, and few – if any – of the technology companies included in the report appear exceptional in their green efforts. Yahoo fared the best, while Apple took a tough beating. I’ll delve more into the report in a blog to follow.

Meanwhile, I’d like to hear from you… what are you all doing in your organizations to “green” up your data center act? And do you think it matters?

Beth Bacheldor is a freelance writer and editor with more than 20 years' experience, with much of that time covering the high-tech and IT industries. She has worked for numerous publications covering nearly every type of business technology, including IT outsourcing, data center operations, RFID, information security, systems management, networking, business intelligence, and enterprise applications such as enterprise resource planning, customer relationship management, and supply chain management . She has written for such publications as CIO.com, Network Computing, EdTech Magazine, Government Computer News, RFID Journal and many others. She has also written research reports for companies such as Computer Economics and Enterprise Management Associates. She spent more than a decade as a news editor and writer for InformationWeek and CommunicationsWeek. She lives by the sea in southeastern North Carolina with her two children.