Drugs compacted into pills or capsules have to be designed so the process of digestion doesn't cause them to deteriorate into ineffectiveness, or deliver the dosage in unpredictable surges as the pills are broken down and the drug molecules are absorbed into the blood through the walls of the intestine.
Inhalants get drugs into the bloodstream faster than any method other than direct injection.
Inhalable caffeine is an unusually frivolous application of an idea clearly intended to have wide-ranging impact on culture and medicine.
It also trivializes the idea of portable, easily available stimulants, though caffeine isn't exactly a controlled substance. It's actually harder to avoid some food and drinks with caffeine than it is to seek them out.
Caffeine also stubbornly resists research efforts to prove long-term negative consequences on blood pressure, cholesterol, digestion or any of the other functions stimulants typically attack.
There's not even a risk to the lungs, according to AeroShots literature. The fine dust in the canisters is inhaled, but the particles are too large to descend into the lungs. They stick to the walls of the mouth and throat and dissolve there.
"A quick hit of caffeine that's ready any time, any place. Aeroshot gives you a higher level of freedom and control that you can get only from airborne energy," the advertising copy on the AeroShot site reads.
"It's safe, healthy and, unlike most energy drinks, there are no calories."
There's no price available, but there is a countdown that puts the release date at each thumb-sized canister of AeroShot (on twitter as @aeroshotenergy) gives 6-8 puffs of caffeinated powder, each equivalent to about one cup of coffee, according to the site.
LeWhif – inhalable chocolate, that also comes in a coffee flavor, but only carries 18mg of caffeine – sells for between $3 and $8 per canister.
If you're a little droopy right now, you're out of luck, though. AeroShot doesn't go on sale until Jan. 16, though if you sign up for a sample, the site promises to get you one within two or three weeks.
If you'd prefer not to inhale and don't like the usual range of energy drinks, ThinkGeek has a range of purposely wacky caffeinated drinks, including IVs of Zombie Blood.