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  • Strategies for Growing your Email Prospect List

    Posted September 11, 2008 - 10:25 pm

    In ResearchCorp's September '08 'Marketing Automation Survey - Q3 '08' (available on ITWorld), two top challenges that marketing managers reported were 'getting enough leads' and 'growing their email lists'. Here are some key strategies for extending B2B email prospect lists:

    Growing Your Prospect List - Use All "Touch Points"

  • 21 Tips to Improve HTML Email Delivery

    Posted July 21, 2008 - 3:24 am

    Wondering if you should be sending HTML or text-only email correspondence? It’s Not as Easy as it Looks. Often there is more energy and passion applied to the graphic design than there is to the content, personalization headline and call-to-action elements combined. Unfortunately, poorly designed and coded HTML messages have about a 70% chance of being ignored, deleted or filtered.
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