May 17, 2013, 7:57 PM — Apps, Google's flagship product for enterprise IT, had a minor presence at this week's I/O developer conference, but some announcements at the show and in prior weeks deserve attention from customers of the cloud email and collaboration suite.
Specifically, a string of news about Gmail, Google Plus and Hangouts this month points to an ongoing effort at the company to boost these applications for consumers and, in many cases, also for organizations that use Apps.
"While I/O did not provide any one key announcement [about] Google's enterprise collaboration platform, they have been making several small enhancements over the last few weeks, including remote desktop control for Hangouts, integrated storage between Drive and Gmail, and most notably a revamped look for their social networking platform, Google Plus," Constellation Research analyst Alan Lepofsky said via email.
"It is clear that Google is putting considerable effort into integrating their various tools to provide a far more unified and consistent experience than they previously offered," he added.
At I/O, Google announced new "quick action" buttons in Gmail that pop up in the inbox next to certain messages, letting users, for example, respond to a party invitation with a "yes," "no" or "maybe." These buttons, which will roll out over the coming weeks, are designed to help users manage their email in faster, more efficient ways. Early in May, Google announced a similar feature, the ability for Gmail users to create Google Calendar entries from within their email messages when Gmail detects dates and times in the body text. These improvements are available to Apps customers.
Also related to Gmail, and applicable to Apps customers, Google said at I/O that it is unifying the storage repositories for Google Drive and Gmail. For Apps customers, this means having a single storage bucket of 30G bytes per user. Previously, each user got 25G bytes for Gmail and 5G bytes for files uploaded to Drive for storage. Now they'll have flexibility on how to use the 30G bytes.
At I/O, Google also announced new APIs (application programming interfaces) for adding and customizing features for the Apps IT administration console via a new software development kit. That announcement also builds on one made earlier this month about a revamping of the admin console's interface, giving it a cleaner look and improved navigation. Both moves are aimed at giving Apps IT administrators better and more intuitive controls over their domain users and applications.