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Customer Relationship Management: Improving customer interactions with this powerful technology

White Paper


    As we move further into an era when the manipulation and assessment of data and consumer information represents a primary competitive advantage, having a strategic plan for customer relationship management (CRM) is essential.

    Businesses and enterprises of all sizes are increasingly turning to CRM tools and strategies to enhance their interaction with end users, whether they be customers, constituents or students. For our purposes, we'll use the general term customers to reference these different types of end users.

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