Google Apps, once a leader, faces growing cloud app rivals

Analysts say it needs to improve its unified communications and enterprise social efforts or risk being left behind

By , IDG News Service |  Enterprise Software

Larry Cannell, a Gartner analyst, is confident a workplace version of Google+ is coming, and he doesn't believe that lacking one has hurt adoption of the suite so far. "But it's not creating new opportunities for sure, either," Cannell said.

He's encouraged in particular by Google's release in August of a new API (application programming interface) for Google+. Called the Domains API, it lets Apps customers integrate Google+ into "their existing tools and processes, and allows enterprise software vendors to access Google+ from their products," Google said at the time.

"Google+ isn't an ESN just yet, but this update indicates Google could be serious about this," Cannell said. "I hope Google takes the next step. They've laid a strong foundation, but they need to market and support Google+ for enterprises as they do Gmail.

"It's about a broader communications infrastructure that acts as a glue across all Google Apps," he said.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question
randomness