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  • What's a Facebook 'like' worth?

    Posted October 13, 2012 - 7:25 am

    What's the tangible, money-in-the-bank benefit of a Facebook follower? Social marketing mavens have pondered the question for years and we're still not any closer to a hard answer. Facebook last month swept fake "Likes" from its pages, to the chagrin of spammers. But do efforts at gaming the social network even pay off? If you're using Facebook for legitimate marketing, what's the ROI of having virtual fans?
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