Google gets US approval to buy and sell energy

By James Niccolai, IDG News Service |  Green IT, energy, Google Add a new comment

Google has received federal approval to buy and sell energy on the open market, giving it more options for the way it powers its data centers and opening the door to a potential move into the energy-trading business.

Google applied for the authorization last December through a wholly owned subsidiary called Google Energy. The U.S. Federal Energy Regulatory Commission (FERC) approved its application Thursday, granting Google "market-based rate authorization," or the authority to buy and sell energy on a wholesale basis.

"We made this filing so we can have more flexibility in procuring power for Google's own operations, including our data centers," Google spokeswoman Niki Fenwick said via e-mail.

Data centers are big consumers of energy and Google operates several large facilities around the world -- it hasn't disclosed exactly how many. That makes ensuring a steady supply of affordable energy critical to running its business.

Google has also said it is committed to being "carbon neutral," in part by using as much renewable energy, such as solar and wind power, as possible. "FERC authority will improve our ability to hedge our purchases of energy and incorporate renewables into our energy portfolio," Fenwick said.

She declined to elaborate, but the company told the Wall Street Journal last month that FERC approval would allow it to approach producers of renewable energy directly to buy power for its operations.

The authorization also raises the prospect that Google may start to buy and sell energy as a business. Its application asked that Google Energy be able to "act as a power marketer, purchasing electricity and reselling it to wholesale customers."

Google didn't respond to a question about that Thursday. Fenwick told the Journal last month that the company has "no plans" to become an energy trader or to sell energy services, but she also acknowledged that the company was "not sure" how it planned to proceed.

FERC's notice shows that the California Public Utilities Commission filed a motion to intervene in the application. It was unclear what concerns the Commission had, if any, and a Commission spokesman could not immediately comment.

The approval is effective Feb. 23, as Google requested. The company told FERC it does not own or control any wholesale electrical generation or transmission facilities, so the agency determined that Google does not have "market power" or the ability to create barriers to entry.

ITworld LIVE

Green ITWhite Papers & Webcasts

White Paper

Measuring the Business Value of CI in the Data Center

One of the key strategies that IT teams are pursuing to reduce capital costs while boosting asset utilization and employee productivity is the transition to highly virtualized data centers. However, IDC finds that expectations for further boosts in IT asset use and operational efficiency often surpass the actual results for a variety of reasons. These problems can quickly overwhelm any hoped-for benefits as the scope of virtual server deployment expands.Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

White Paper

Servers So Intelligent, They Redefine the Service Experience

HP has developed new online and enhanced remote service technologies designed to capitalize on the embedded HP ProLiant Gen8 management and monitoring capabilities. The most notable of these offerings - HP Insight Online - is the industry's first comprehensive, cloud-based management and support solution with a personalized dashboard for monitoring device and support status.

White Paper

Box Private Vendor Watchlist Profile: Cloud-Based Content Collaboration Services Enabling Enterprises to Move Toward Next-Generation Collaboration

This IDC Vendor Profile analyzes Box, a company playing in the public cloud advanced storage services market and the content management and collaboration market, and reviews key success factors: market potential, technology/solution, corporate strategy, force multipliers, and customers. The company, headquartered in Palo Alto, California, has over 8 million users and is growing quickly in the file synchronization and collaboration market. Leveraging IDC's expert understanding of the competitive landscape and future outlook, this document highlights company and market information tailored to the investment professional's needs.

Webcast On Demand

Supporting Mobile Productivity With A Limited IT Budget

Join us and hear from Kaseya mobile IT management experts as we discuss core strategies for supporting the mobile revolution on a shoestring budget, and offer tangible best practices from Kaseya's new software suite that will pave the way for mobile productivity within your organization (making top-level and strategic mobile decisions, maximizing the existing app landscape, securing the mobile data stream, and responding to end-user requests).

Sponsor: Kaseya

See more White Papers | Webcasts

Ask a question

Ask a Question