July 18, 2011, 11:11 AM —
Mobile news focuses on smart phones, with the iPhone leading the hype, and the various Android phones getting higher profiles every day. Facebook found that mobile phone users are twice as active on their accounts as non-mobile users (according to CNET). Let's hope that fool drifting into your lane on the highway isn't begging for help building a barn on Farmville, but ... he's got a smart phone, so watch out.
Facebook's problem here is that only 35 percent of all American adults have smart phones. About 83 percent of all adults total have cell phones, but only 42 percent of those are smart ones. Based on people I see, 80 percent of those are young adults who live on Facebook.
So Facebook has released an app for about 2,500 models of non-smart phones, called "dumb phones" by the industry. This no doubt came from an acquisition not long ago. But do people appreciate all this effort, or do they buy dumb phones for a reason?