Features such as video and other special content for e-readers may not be the main reason to buy e-books, however, according to Gartner analyst Michael Gartenberg. "The main reason people buy e-books is for the convenience," he said. "We're not at the point yet where most people are buying e-books for the special features," he said.
Nevertheless, new technology is making it easier than ever for publishers to quickly produce e-books for all the various devices out on the market platforms, and to offer a variety of new features, Adams said.
"HTML 5 readers will be able to mirror the beautiful sort of pictures you see in traditional print books," noted Adams. HTML 5 will also allow publishers to write to only one format for all HTML 5 e-readers, she said.
That is bound to help e-publishers. "Formatting for all the different devices on the market can be tedious," said Rich Dad's Caniglia.