E-Reader wars: $99 Kobo challenges Barnes & Noble, Amazon

By Christina DesMarais, PC World |  Networking, Amazon, Barnes & Noble

The capability to share reading activities with friends and followers is a boon for heavy social media users looking for posting fodder.

"Kobo is the most social eBook service on the market," said Kobo CEO Michael Serbinis in a statement last week announcing the interesting -- and possibly game-changing -- news that the company will be acquired by Japanese-based Rakuten, one of the world's largest e-commerce platforms. It will be interesting to see if Kobo devices get into the hands of more consumers once that happens.

One thing is certain: With the holiday shopping season upon us the falling prices in the e-reader space couldn't come at a better time.

Follow Christina on Twitter and Google+ for even more tech news and commentary and follow Today@PCWorld on Twitter, too.


Originally published on PC World |  Click here to read the original story.
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