January 10, 2012, 3:24 PM — The Consumer Electronics Show is a pressure-cooker, no doubt about it.
It covers almost every consumer product with any kind of digital enhancement, so even consumers who don't pay attention to IT trade shows pay attention to news from this one.
CES is the first big IT show of the year, so there's a lot of emphasis on introducing the new stuff, even if it won't actually be ready to ship until much later in the year.
And it comes during the often news-starved fortnight in early January when everyone is just recovering from the hype and frenzy of the holidays and is trying to get started on the first big projects of the year.
The result is that the whole overcrowded, overhyped show is so heavily publicized, video-cam'd and YouTubed that every minor slipup is documented and rebroadcast in a dozen languages.
Most of the most-detailed analyses typically come from geeks with a lot of experience dealing with both technology product announcements and the vendors that make them.
So they will begin with the assumption that the technology being discussed either will not work as advertised even if it functions perfectly or that, if it does work as advertised, will not work in a way that makes the technology problems of their customers any easier to solve.
Experienced IT people, with the possible exception of veterans of long experience in the NYPD or any long-term Mideast peace negotiations, are the most deservedly skeptical people on Earth.
They are constantly being promised real magic before being handed an undernourished rabbit and the hat in which it was concealed until it had that little accident on stage in Reno.
Intel goes Milli Vanilli under demo pressure at CES
If you're a major vendor at CES – Microsoft, HP, Dell, Apple – a product or product roadmap revealed at CES may become a set of milestones setting technology expectations for the year for all the products that depend on that single major announcement.
That's more true of Intel than probably any other company at CES; Intel processor architectures, CPUs, chipsets, motherboards, memory and other components show up in so many other products in so many types of digitized device that a big revelation at CES can shift progress in the whole x86-based computing market for the year.
Intel execs certainly realize that. They surely know everything they say in public will be parsed and analyzed and misconstrued and reconstrued and used as a catalyst to see what changes will ripple through the industry from Intel's latest set of plans.
IDG News Service