Intel execs couldn't imagine they could do a demo of major features in a whole new segment of the laptop market, using a new version of a fairly new processor, without having both the audio and video recorded, analyzed and discussed in detail enough to nauseate even the most dedicated processor geek.
Given that environment – and I'm just asking because I'm curious whether mine is an unusual reaction – is there anything that could persuade you to get up in front of that audience and pretend to run a live demo while actually playing a video?
That appears to be what Intel did yesterday, demonstrating the IvyBridge microarchitecture with integrated graphics processing running in ultrabooks – ultralight, highly portable laptops that can still run high-end graphics.
Yesterday afternoon, Intel held a press conference at which it tried to show off a "live" demo of an F1 auto-racing game running on an ultrabook running IvyBridge and Microsoft's newest DirectX 11.
"If you look closely, you'll see it's a video playback of the game rather than live gameplay," according to Nick Barber, the IDG News Service reporter who called Intel on the gaffe.
ExtremeTech said the fakery casts "another shadow over Intel's ability to craft a decent integrated GPU," and suggested the IvyBridge ultrabooks may not be powerful enough to run demanding 3D video like that in the F1 2011 game it pretended to demo.
IDG News Service