Technically and in the process of disseminating marketing data about the product, Intel didn't cause any real damage to Ivy Bridge in the video demo.
In the far more important criteria of credibility and predictability, Intel did tremendous damage to both Ivy Bridge and ultrabooks.
An impressive live demo might not convince anyone a product is definitely worth buying.
A failed demo might not convince them it's not worth buying.
A faked video leaves them with no idea of whether the product works, works as advertised, will ship when it should, or if it even exists.
There's no better way to collapse a sand castle than to slosh water along the base until the sand underneath collapses and takes the castle with it.
Credibility – for journalists, analysts or technologists – is exactly as fragile.
I doubt Intel expected to go to the Las Vegas desert to find waves washing away the base of credibility on which all the market expectations for Ivy Bridge are built, but that's exactly what it found.
It's just unfortunate the wave that did the most damage came out of a bucket labeled "Intel."
Read more of Kevin Fogarty's CoreIT blog and follow the latest IT news at ITworld. Follow Kevin on Twitter at @KevinFogarty. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.
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