How Apple is winning over the enterprise -- without even trying

By Maria Korolov, Network World |  Hardware, Apple, Macs

XP has been around for 10 years, he adds, and 50% of companies are still running the aging operating system and dealing with all that comes with it - Blue Screens of Death, Patch Tuesdays, etc. Meanwhile, the latest Mac operating system is smooth, fast, user-friendly, stable and secure, he says.

Plus, the perception has shifted. At one time, if you walked into a meeting with a Windows laptop, you meant business. If you walked in with a Mac, you were less than serious. Today, that has totally changed.

"Power brokers don't want to show up to a meeting with a plastic laptop that sends the subliminal message that they aren't prosperous enough to afford something nice," Johnson says.

The big switch

Chicago-based IT services company Model Metrics began switching from PCs to Macs in 2007.

"What we found was that we would walk into a meeting, and open the Mac - and it's a conversation starter," says CMO Dave Dahlberg. "'Oh, those guys are different!' It's almost a part of our sales process. We're seeing the same thing with iPads to an even greater extent - you do the presentation on an iPad and it's a conversation starter."

Today, 174 of the company's 175 employees have Macs.

MacBooks are also more reliable than Windows PCs, he adds. "And, for us, meeting with clients every day, that's really important."

"Some companies are using it as a recruiting tool," Forrester's Johnson says. "Those kinds of stories are fairly common."

"They [Apple] have really made a name for themselves for ease of use," adds Apurva Mehta, director of client services and educational technologies at the University of Massachusetts-Boston. "They have a cool factor to it, and the younger staff and faculty that come in are requesting Macs." In fact, he said, this was the first year that more faculty requested Macs when they were hired than PCs.

Today, out of about 800 faculty and staff, between 10% and 15% are using Mac computers, he says.

The younger generation finds them easier to use. "And the fact that Macs are not prone to virus attacks and trojan attacks and all those other security issues are helping them become more and more popular," he adds.

Easier integration

The growth of OS-neutral applications both inside and out of the enterprise, virtual desktops, and new integration technologies make it easier than ever to allow Macs full-fledged entry into the enterprise.

Tech argument: Macs vs. PCs


Originally published on Network World |  Click here to read the original story.
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