5 ways Avaya can stave off irrelevancy

By , Network World |  Networking, Avaya

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New Avaya data networking chief Marc Randall has five focus areas in his sights to help the company sell its Ethernet switches, gain market share ... and perhaps stave off irrelevancy.

Even after buying the Ethernet switching assets of Nortel in 2009, Avaya has lost half of its revenue share in the Ethernet switching market over the past three years, according to Dell'Oro Group. The company's share dropped from 3% of an $18 billion market in 2008, to 1.4% of a $19.8 billion market in 2011.

Yet Randall, an Ethernet switching veteran who joined the firm Jan. 3 as the new senior vice president and general manager of Avaya Networking, is bullish on the company's prospects in five key markets:

• campus • data center • branch • edge• mobility

DEVIL'S IN THE DETAILS: Avaya unveils switching blueprint for virtual data centers

"We really are committed to get into the data networking business," Randall says. "Because of the Nortel acquisition, I wasn't really sure what the product portfolio looked like. To my surprise, the portfolio exceeded my expectations."


Originally published on Network World |  Click here to read the original story.
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