Apple to launch cheaper MacBook Air this year

Lower priced MacBook Air will take on competing ultrabooks

By Ashleigh Allsopp, Macworld U.K. |  Hardware, Acer, Apple

Apple will launch a cheaper MacBook Air in the third quarter of 2012, according to a report.

Digitimes reports that sources from the upstream supply chain have said that Apple will respond to competing ultrabooks by launching a $799 (£495) MacBook Air, $200 cheaper than the current MacBook Air pricing in the US.

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"Although Acer has recently reduced its ultrabook shipment target, Intel continues to aggressively push ultrabooks and is aiming to have the devices prices at US$699 in the second half of the year. However, if Intel is able to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardised," said the sources.

The current pricing of the MacBook Air in the UK starts at £849.

Apple is expected to release a redesigned MacBook line-up within weeks, with the latest rumours suggesting that it will have a bigger battery and dual hard drives.

Future Apple devices, including Macs, MacBooks and iOS devices, could also have new, glare-free, anti-fogging, self-cleaning glass.

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Originally published on Macworld U.K. |  Click here to read the original story.
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