Until recently, many IT executives have been hesitant about bringing social software - wikis, document sharing, video, blogs and Facebook-like collaborative setups -- into their companies. They mostly felt that such tools nix the idea of a business hierarchy and lets workers seamlessly connect with employees of any rank without going through their boss.
Executives have also feared that giving employees an unedited voice through social media could be dangerous. Gossain said there's less fear these days and more desire to help employees work better together.
"There's been a marked shift," he added. "There's an acceptance. We're bordering on an expectation that organizations are going to socialize their enterprise. And that's not just mid-market. That's large enterprise customers, and mid-market and small customers, as well."
Cisco today also announced that it has integrated WebEx Social with Microsoft Office so people using Word, PowerPoint or Excel can jointly edit and post updated documents, presentations and spreadsheets back to WebEx Social.
Cisco also updated its WebEx Social clients for the iPhone and the iPad, enabling users to move from social networking to real-time IM, online conferencing and voice calls directly from their mobile application.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, send e-mail to firstname.lastname@example.org or subscribe to Sharon's RSS feed .
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