Apple and EPEAT: What it means

By Dan Moren, Macworld |  Hardware, Apple, EPEAT

In addition, some companies and higher education institutions also use EPEAT as a guideline for purchasing electronic equipment, though they are not required to do so by law.

Granted, while Apple has recently made inroads in corporations and government, those sources make up only a small part of the companys market. Education takes a slightly larger slice, but its still a fairly small percentage when compared to the companys sales to the consumer market at large.

Why did Apple pull its products?

Good question. Apples been fairly tight-lipped about the decision, but company spokesperson Kristin Huguet did tell The Loop that the company takes a comprehensive approach to measuring our environmental impact and all of our products meet the strictest energy efficiency standards backed by the US government, Energy Star 5.2. In addition, Huguet added, Apple reports additional environmental information on its website, including areas not covered by EPEATs guidelines.

Its worth noting, however, that Energy Star only covers the energy-efficiency of a product, not other factors taken into account by EPEAT, such as recyclability or materials.

Some speculation about the EPEAT withdrawal suggests that the root cause might lie with Apple's latest products. The companys newest devices have often become more difficult to disassemble, making it harder to remove componentssuch as the toxic materials in the battery or the glass glued to the aluminum casefor recycling.

In particular, the recently released Retina display MacBook Pro did not apparently meet EPEATs criteria for disassembly. Thats not especially shocking, as a teardown by iFixit led its CEO to conclude that the new Mac was the least repairable laptop [iFixt has] ever taken apart.

Given that the Retina MacBook Pro represents Apples design vision going forward, its understandable that the company might find itself at odds with EPEAT, especially when it comes to the marketing of the companys most prominent new product. Its not hard to imagine that Apple would rather remove all of its products than deal with why its flagship Mac was not certified.

Indeed, EPEAT spokesperson Sarah OBrien said that Apple had told the organization that it plans on going in a different direction with its products.

Youve mentioned Macs. What about iOS devices?


Originally published on Macworld |  Click here to read the original story.
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