Currently, Evtron is trying to establish an identity in a market that Mayhall says is projected to reach $300 billion in the next five years. To keep costs low, the company has established production agreements within close proximity to its St. Louis headquarters. Combined with other agreements with distributors and overseas manufacturers, Mayhall says Evtron is able to produce low volumes of its server chassis at the same price as the market's heavy hitters - EMC, NetApp and HP - are producing in large quantities. Mayhall says the company's plan right now is to carve out a niche where it can "end up with a system where we can produce underneath any provider out there and still sell underneath any provider out there and make decent margins off of it."
"So, now, really the problems have been figuring out how to scale this to the point where we don't get squashed by these larger guys when our patents actually become public," Mayhall says.
The company is well poised for growth. Last month, Evtron presented at the DEMO Fall 2012 conference, getting its name out to potential customers, partners, press, and, most importantly, venture capitalists. Just last week, Evtron secured $150,000 in a round of funding, which Mayhall says the company will use to bring in some experienced talent. Meanwhile, the company continues to talk with venture capitalists they met through DEMO. Though he couldn't release the names of the venture capitalists he's working with, Mayhall says, confidently, "it is looking good."
Combined with the ongoing discussions with Facebook, Evtron faces plenty of opportunities. Mayhall knows that, before long, the EMCs and NetApps that he admires could be lining up to knock Evtron out of the market. If that's how it works out, he'll be more than satisfied.
"I really think that the overall goal, at least for me, is not really to go and be acquired by a larger company to take on these guys," Mayhall says. "I think Evtron has the capabilities and the team to really tackle this problem head on and actually go up and fight these larger guys."
Colin Neagle covers emerging technologies, privacy and enterprise mobility for Network World. Follow him on Twitter https://twitter.com/#!/ntwrkwrldneagle and keep up with the Microsoft, Cisco and Open Source community blogs. Colin's email address is firstname.lastname@example.org.
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