Europe's Open Innovation Strategy and Policy Group (OISPG) summarizes the new movement in five parts: Networking; Collaboration; Corporate Entrepreneurship; Proactive Intellectual Property Management; and Research & Development for competitive advantage in the marketplace.
On the Global Forum's 2012 Open Innovation panel, Bror Salmelin updated the European Union's approach. He said, "We would like strongly to communicate a more modern view on open innovation. We need to go far beyond, towards crowdsourcing, co-creativity and collaborative open innovation ecosystems."
In an intriguing application of Maslow's hierarchy of human needs updated for future enterprises and organizations, Salmelin outlined a new hierarchy of organizational necessities, from "cost-savings" on the bottom, to "organizational agility" on the top, as follows:
" organizational agility
" innovation culture
" cross-organizational collaboration
" employee satisfaction
" customer satisfaction
" revenue generation
Successful organizations start with cost-savings at the foundation and drive up to organizational agility at the peak, with increasing impact on organizational success all the way up the scale. Each layer supports the one above, and the one above energizes the layer below.
Global Forum 2012 was led by Dr. Sylviane Toporkoff, president of Global Forum, and a founding partner of sponsor ITEMS International. She noted the next Global Forum will re-engage in fall 2013, at a European venue to be announced early next year.
Jay Gillette is professor of information and communication sciences at Ball State University, director of its Human Factors Institute, and a senior research fellow and officer at the Digital Policy Institute.
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