Already Big Data and predictive analytics in corporate hands has demonstrated unexpected consequences (see the story of Target's data mining program to identify pregnant women for a targeted marketing campaign which I discussed almost a year ago).
Now, combine those corporate Big Data resources with the real possibility of the government being able to access them through the provisions of the newly resurrected Cyber Intelligence Sharing and Protection Act (CISPA) -- of which bill sponsor Rep. Dutch Ruppersberger said he didn't see any reason why businesses needed to hide personal data from the government -- and throw in a generous helping of mission creep and what have you got? Bigger Brother on steroids.
The first thing you can do about this is make sure that CISPA and the inevitable procession of similar legislation that will follow gets as little traction as possible by joining organizations such as Demand Progress to petition congress to stop the insanity. The second thing? Brace yourself, because Predictive Big Data Analytics will be part of government faster than you can say "fiscal cliff." As for a third thing, pray.
Gibbs has his fingers crossed in Ventura, Calif. The government already knows what you think but tell firstname.lastname@example.org anyway. Also follow him on Twitter and App.net (@quistuipater) and on Facebook (quistuipater) and check out the Tech Predictions blog.
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