Customers who run Intel's Hadoop distribution on servers loaded with Intel hardware, including its processors, solid-state drives and 10 Gigabit Ethernet cards, will see a 40 percent performance boost over users who don't go with an all-Intel platform, according to Boyd.
Intel is working with about 20 partners to make their products run well on its distribution, including SAP, Red Hat, Cisco Systems, Infosys, Simba Technologies, Teradata and Wipro.
Boyd was joined by a representative from SAP who said the company is keen to make its Hana in-memory database work well with Hadoop. A Savvis executive said customers of the cloud hosting company are asking for big data services.
"We're not looking to provide vertical applications," said Boyd. "Instead, we think we're a good bet for a horizontal layer that partners can build on top of."