August 01, 2013, 7:47 PM — The decades-old legacy of Motorola as a semiconductor innovator remains alive, with Google providing its Motorola Mobility unit a fresh start in chip design with the X8 chip system, which will be used in the upcoming Droid and Moto X smartphones.
The X8, which is a package of processors in a chipset, is the first in the line of chip designs that Google's mobile hardware unit hopes will make Android smartphones more power-efficient and interactive, company officials said. Some of the new chip features bring voice interaction, a better camera and new display features to the Droid and Moto X.
Working with Google, Motorola spent a lot of time developing the X8, and the goal was to develop a chip system that could extend battery life while being small and inexpensive, said Peter Prunuske, product manager for Moto X, during an event on Thursday at which the smartphone was launched.
"We stepped back and we looked at pain points we wanted to solve for people. Touchless control, for example, and the ability for the phone to respond to you without having a button," Prunuske said.
The goal of future chip designs beyond X8 is to seek out and address such challenges and make it easier to use phones, Prunuske said.
"We expect to move that forward and do other great things" with X8 successors, Prunuske said. He could not talk about future chip plans in detail.
The world has changed a lot since Motorola was last involved in chip design, but Google's deep pockets and influence bring flexibility to designing mobile chips, analysts said.
Having made servers, Google's no stranger to developing hardware in-house, and the X8 allows it to tune hardware to Android and other mobile applications, said Dean McCarron, principal analyst at Mercury Research.
Motorola's X8 is a fairly experimental design, but Google's backing allows the unit to think outside the box, McCarron said.
"When you have safe harbor, you are free to take on more risk," McCarron said.
Motorola could have a competitive advantage with its own chips, much like Apple, which has designed mobile processors in-house, said Nathan Brookwood, principal analyst at Insight 64.
But Brookwood pointed out that the X8 design could have been more efficient. He said Google would have been better off buying chips for the Droid and Moto X off the shelf.
The X8 chipset has four separate processors doing different things, but integrating those units inside a single chip could have provided power and performance advantages, Brookwood said.