The business unit will consist of four groups. One of those, called the IBM Watson Innovation group, will concentrate on core research and development.
The IBM Watson Transformation team will focus on business development, looking for specific markets that would be a good fit for cognitive computing. The IBM Watson Implementation team will be in charge of deploying Watson services and systems on behalf of IBM clients. And the IBM Watson Engagement team will handle sales and marketing.
In addition to launching the new business unit, IBM unveiled a number of new Watson-related services.
One offering, the IBM Watson Discovery Advisor, is an advanced search service designed for educational institutions and pharmaceutical and publishing companies.
The other new service is IBM Watson Analytics Advisor, which can field natural-language questions from users and look for possible answers in large data repositories located in the cloud.