Apple and Blu-ray - painful, slow, needed?

By Jonny Evans, Macworld.co.uk |  Hardware, Apple, Blu-ray 6 comments

Apple has no immediate plans to deploy Blu-ray in its Macs, citing the cost of licensing as cause.

Speaking during the MacBook family launch last night Apple CEO Steve Jobs said: "You know, Blu-ray is a bag of hurt. I don't mean from a consumer point of view - it's great to watch movies - but the licensing is so complex.

"We're waiting until things settle down and Blu-ray takes off in the marketplace before we burden our customers with the cost of the licensing and the cost of the drives."

While Apple is a member of the Blu-ray Disc Association, the company hopes to avoid the $30 per Mac royalty that would be required should the company deploy players across its computers.

Never say never, of course, but Apple management may also have a less enthusiastic view on the Blu-ray format, as film in HD is already available online from services like iTunes or NetFlix. Has Blu-ray missed its moment as physical media distribution goes digital?

6 comments

    Anonymous 3 years ago
    I am an independent documentary filmmaker who switched to Mac from PC some years back. I love my Mac and FCP and DVD Studio Pro. Today I shoot in HDV like many/most indie filmmakers. HDV camera and a Mac - that is what a lot of indie filmmakers use today.And now Steve Jobs says that Apple is not going to integrate Blue Ray in Macs because it would cost 30 USD per Mac! I cannot believe this! Thanks a lot, Steve.Well, ok, I can buy an external burner. But c''mon Steve, give us at least ability to author Blue Ray disks on DVD Studio Pro! It has had the ability to burn HD-DVDs for a long time. That was a format that lost the battle against Blue Ray. Maybe it's time to get over it and give us the ability to finally burn disks in the format that won. We can use burners made by someone else.If this lack of interest to customer needs goes on I will need to investment in a pc and Adobe Premier suite. I would so much rather spebnd that money in deeloping my Mac environment. Too bad.
    Anonymous 3 years ago
    I'm an Apple fan but excluding Blu-ray from their new line was a huge let down for me. And Steve Jobs' comment about Blu-ray really pissed me off. The tech world thrives on sensationalized news the same way tabloids exploit celebrities. Real facts show Blu-ray is growing and adapting at a successful rate, especially when compared to DVD's timeline. However customers won't adapt something that isn't there, like when they buy their new supposedly "state-of-the-art" MacBook Pro that lacks Blu-ray technology. If tech companies universally offer a said technology as an option then it will have a fair chance to become adapted by large masses. When they don't offer it then there's a catch. In this case Apple is simply trying to stunt Blu-ray's growth in order to promote its own DRM corrupted movie and music download services. The day DRM media becomes universally accepted is the same day consumers surrender themselves as slaves to all the companies of the world.
    Anonymous 3 years ago
    Hardware is cheap.Bandwidth is cheap.Time should be the focus.What do you use your Internet Connection for?VOIP Phone, Browsing, PC Gaming, Torrents, Consoles (Wii, PS3, XboxLive) Streaming Media, NetRadio? Do you Share you Internet Connection with others?Family, Friends, Roomates?Bandwidth in all of its glory reaches its limit at some point. How much do you want to rely on the Internet? We are only talking about endusers here arent we, the logic of disaster recovery without being able to use large media may not matter to everyone.(Harddrives are cheap right?)The speed of even the fastest connections may not be far behind the increasing size of the content. But why cant we have both? Use technology to its fullest. Ever wanted to save money by not getting a gb network card? ever regretted it cause its was a good laptop in every other way?(so what if the network is now limited by THAT computer?)It will again be true down the road when someone wants to load software that was on bluray and the haunting feeling comes when you realize, they never thought to put on in for the extra 30$ BRICK.Rant or Reason, thank you for reading.J
    Anonymous 3 years ago in reply to Anonymous
    I think he is referring to the last sentence about bluray losing in the gap of digital distribution. That's not what this article is about, that's just the author's quick speculation. It's about Apple deciding not to put bluray players in their laptops. It's very ironic, Steve Jobs, doesn't want to spend the extra money for expensive technology...FUNNY. But on the note of oooohhhh everything is going to go digital distributed over the internet...not everyone has internet. Even people with money to buy high definition TV and player and want movies to play on it. There will ALWAYS be physical medium to buy multimedia content on, until the internet is literally everywhere and is free for anyone to use, and has speed to handle it for EVERYONE. And that is likely to never happen.
    Anonymous 3 years ago
    I am mad as hell that I can't burn a Blu-Ray disc out of Final Cut Pro!I have been a Mac guy from the start and have used FCP since it came out. This might actually make me buy Premier Pro. With Premier you can burn Blu-Ray no problem.We produce Broadcast and corporate projects and have been shooting with a Varicam for years now. Lots of great HD projects that I need to put on DVD.Clients are asking for this! I have been telling them "Any day now" for months!Almost ready to lose a loyal customer Apple!
    Anonymous 3 years ago in reply to Anonymous
    "We produce Broadcast and corporate projects " Well, then you should know that every production run is going to cost you at least US$5000.00 for the blu-ray copy-protection rights (DRM), you can`t just burn a blu-ray disk, like you did with DVD.

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