The Microsoft discount

1 comment | 1I like it!
April 10, 2009, 11:54 AM —  Macworld.com — 

Microsoft has really been pushing its "Apple Tax" marketing message. First we had the latest round of "I'm a PC" ads. Then we had Steve Ballmer claiming that, in the current economic climate, it makes no sense to pay a premium for an Apple logo. And now we've got a marketing brief disguised as a whitepaper from analyst Roger Kay, entitled "What Price Cool?" (which you can read in PDF form).

The gist of this marketing push: "Apple computers are more expensive than Windows machines because, well, hey, wait a minute--why should you pay more for a Mac?"

The numbers game
Kay provides several tables in which he compares laptops and desktops feature by feature--processor, amount of RAM, hard drive capacity, graphics chips, etc. Looking at those tables, the conclusion seems inescapable: Macs cost more.

Kay isn't alone in that assessment. There have been plenty of Macs-to- Windows-PCs comparisons lately. Typical of the genre: The recent story on our sister site, PCWorld.com, comparing $1,000 laptops. Writer James Martin's "goal was to see what you'd get, in terms of features and specs, if you spent $1,000 on a MacBook versus the same amount spent on a Windows machine." (He did the same for the $2,000 price-point.)

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Comments

Laughing

I knew the hole OS X and no virus would come up eventually in this article. Either your completely clueless or you have fooled yourself into think OS X is virus free. Either way the evidence does not back up this claim. Secondly OS X is NOT more secure then Windows as proved in PWN2OWN the past two years the Mac Book fell first. This year in 10 seconds. This is what gets under my skin as a Network Administrator/Designer. Stick with factual evidence the proof is already there.
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