Reassessing the Apple Tax

Macs are often criticized for the high price of their hardware. This so-called Apple tax is the premium that Apple computers usually cost over comparably equipped PCs. But since the company dropped prices on its laptop line yesterday, that difference is now smaller than ever.

Of course, Mac enthusiasts might even say the Apple tax never existed, since no MacBook Pro competitor has the aluminum unibody construction or multi-touch track pad that the MacBook Pro does.

In any case, I've been playing with the numbers, and I've noticed something interesting: When the newest 13-inch MacBook Pro is configured with similar features and put head to head with a Dell XPS 1330 (arguably Dell's most similar computer), the two come within spitting distance in price.

The base price for the 13-inch MacBook Pro is $1199 while the Dell XPS M1330 starts at $749. Using each company's online configuration tool, I created systems with the following attributes: 13.3-inch LED backlit screen, 4GB RAM, 320GB Hard disk, Nvidia GE Force 9400M Graphics Card, 802.11n networking, integrated webcam, backlit keyboard and Bluetooth. The MacBook comes with a 2.26 GHz Intel processor with a 1066 MHz frontside bus, versus 2.4 GHz and 800 MHz, respectively, for the Dell.

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