October 05, 2009, 3:11 PM — Google posted ads on its search results over the weekend that hinted Apple will soon refresh its iMac, Mac mini and MacBook lines.
As first reported by the Mac enthusiast site AppleInsider , searches Saturday on the Dutch and Italian versions of Google for the phrases "imac," "mac mini" and "macbook" included Google AdSense ads -- the sponsored text advertisements that accompany most search results -- that indicated new models were available. The ads included links to Apple's Dutch and Italian online stores.
On Sunday, Computerworld confirmed that some of the reported AdSense advertisements were still available. As of Monday morning, however, the ads had been replaced with ones sporting generic copy.
On the Italian version of Google, for example, a search on Sunday by Computerworld for "imac" pulled up an AdSense add that read, "Nuovo design, ancora piu sottile. Configura il tuo all'Apple Store." Translated into English, the line read: "New design, more subtle. Configure your Apple Store."
AppleInsider's search for "macbook" on Google's Dutch site resulted with an AdSense add that said, "Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag." (English translation: "Thinner, lighter and faster! Free delivery. Order today."
A search on the Dutch version of Google for "imac," meanwhile, drew an ad that read, "De Splinternieuwe iMac. Ultradunne 20 & 24 inch modellen. Vanaf slechts ?1099. Apple Store" (Translation: "The Brand new iMac. Ultra Thin 20 & 24 inch models. From only ?1099. Apple Store.")
Searches repeated Monday pulled different advertisements. On the Dutch version of Google, a search for "macbook" today brought up an ad that simply said, "Ontdek de nieuwe MacBook. Gratis bezorging! Bestel vandaag (Translation: "Discover the new MacBook. Free Shipping! Order today.")
Rumors of an impending revamp of Apple's desktop iMac and Mac mini lines, and its lowest-priced MacBook, have been circulating for several weeks.
Two weeks ago, for instance, AppleInsider cited unnamed Taiwanese manufacturing sources who said that an iMac refresh was likely before the middle of October.