iPad to have big impact on e-reader market

By , Computerworld |  Hardware, Apple, e-readers

The Apple iPad's color multitouch display will clobber -- but not kill -- the blossoming e-reader market, which includes Amazon.com's Kindle, the Sony Reader and other devices that use gray-scale displays and slower interfaces, some analysts said.

The new Apple iPad's color multitouch display will clobber -- but not kill -- the blossoming e-reader market, which includes Amazon.com's Kindle, the Sony Reader and other devices that use gray-scale displays and slower interfaces, some analysts said.

" Apple 's full-color, full motion [iPad] device makes not only netbooks, but any product with an E Ink display look tired and dated," wrote Yankee Group analyst Carl Howe in a blog after spending a few minutes using the tablet device.

"If you're a publisher who lives and dies by what your content looks like, you want to be talking to Apple now; any other digital distribution is going to look very last decade," Howe continued.

With the first iPads expected to go on sale in March, Amazon, Sony and other companies selling e-reader displays using various gray tones will have only a year or so to come up with color displays, or they could be seriously hurt by a second generation iPad, said James McQuivey, an analyst at Forrester Research.

The situation is much worse, he said, for vendors that have announced but not launched their gray-scale e-reader devices, such as the Que from Plastic Logic and the Skiff from Skiff LLC .

"If an executive is considering a Que, but then looks at the iPad that allows him to view multimedia and do light work, he'll end up with the iPad," McQuivey said. And the iPad will win out on price, with the cheapest Wi-Fi-only 16GB version going for $499, compared to $649 for the Que with Wi-Fi only and 4GB of data storage, he noted. The iPad's color and multitouch display is enhanced by Apple's iBook store concept and reliance on the open E Pub format, analysts added. The iBook store has five major book publishers signed on to deliver content already, as well as the New York Times .


Originally published on Computerworld |  Click here to read the original story.
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