The description continues "The activity updates can be seen every time a friend's email is selected, or when you open the MySpace Contacts page and open a contact in Outlook. From the MySpace Contacts page, you can email your MySpace friends directly from Outlook. Email sent to their MySpace Mail address will show up in their MySpace Mail account on MySpace. Hyperlinks in the activity updates allow you to quickly jump to see the activities, such as posting a new picture, recording a new video, recording a new song, or making a new friend, all with a simple click."
Getting the full value of the integration may require a little effort, though. When I tried to log in to my MySpace account, I found that I had set it up using an e-mail address that I still have, but rarely use. It would seem that many of my MySpace friends fall into that same boat. Because the MySpace data does not reflect the e-mail address(es) currently being used by my MySpace friends, the MySpace link and status updates does not automatically appear for new messages or events.
What you need to do in order to complete the integration and get the value of incorporating your MySpace network with Outlook is add the current email address(es) used by your contacts onto the MySpace contact entry. Once you do that, Outlook and MySpace will recognize that the contact is one and the same and the integration magic can occur.
You can add contacts from Outlook into your MySpace social network with a couple clicks, and any new friends added within MySpace are automatically populated and synced with Outlook.
It is definitely a good approach for MySpace. Leveraging a dominant messaging platform like Outlook to remind people that MySpace is out there and facilitate reconnecting with old MySpace friends, as well as providing a simple method of adding new contacts and expanding the sphere of the MySpace social network seems like a solid strategy.
That said, I don't feel like I need more social networks. I am already maintaining Facebook, LinkedIn, and Twitter--which is part of why I left my MySpace account stagnant so long. While integrating with Outlook brings MySpace into the business environment, my perception of MySpace is still as a social networking site for junior high school students more than business professionals.
If I meet new contacts, I am much more likely to add them to my Facebook and/or LinkedIn networks, and I don't see any value in having the same network of contacts in both Facebook and MySpace.
So--while I applaud the MySpace Social Connector and appreciate the concept of integrating my social networks with my primary messaging platform--the growth, or survival, of MySpace depend more on the other rebranding initiatives the new leadership is working on.