March 15, 2010, 4:24 PM — Sure, companies have started using Web 2.0 tools, but one man says we've only seen a glimmer of the serious change that they're going to bring to the way we do business.
Andrew McAfee, a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, is also the author of the recently released book Enterprise 2.0, which isn't surprising since he says he coined the term "Enterprise 2.0" in the spring of 2006 when he was describing businesses using Web 2.0 tools.
McAfee says tools and Web sites like wikis, blogs, Twitter and Facebook are changing not only the way businesses share information, but also the way employees function inside those businesses. In effect, Enterprise 2.0 is changing the way we work.
Name: Andrew McAfee
Title: Principal research scientist, Center for Digital Business, MIT Sloan School of Management
Location: Cambridge, Mass.
Favorite gadget: "Kindle DX. When I traveled, I'd take six or eight good books with me. If you only take one book and it's not good, you're in a horrific situation. Now I travel around with 30 or 40 books in my Kindle."
Favorite Web 2.0 tool: "I was initially a huge Twitter skeptic. I just didn't get it and didn't understand why any responsible adult professional should get into it. It's become this background presence in my workday."
In high school I was:
"A book/math nerd."
Favorite guilty pleasure: "A cocktail called Northern Lights at a restaurant called Craigie On Main in Cambridge, Mass."
In an interview with Computerworld, McAfee talked about employees dragging IT into the Web 2.0 world, what's keeping some companies from jumping in, what businesses are making great use of Web 2.0 tools, and what Enterprise 2.0 will look like in 10 years.