April 21, 2010, 2:11 PM — Do you routinely hop from one favorite Web site to another, just to see if anything new's been added? There's a faster, easier way: Use an RSS reader. (RSS stands for Really Simple Syndication, a technology that enables sites to come to you instead of you having to go to them.)
Here's how it works: When you visit a news site, blog, or some other Web page you like, you subscribe to it--usually by clicking a specially marked icon somewhere on the page. Once you've subscribed, new content from that site is automatically fed to your RSS reader (sometimes known as an "aggregator"), which can be either a application or a Web service. The goal is to see news and new posts under one roof instead of jumping from site to site to site.
I recommend Google Reader. It's a freebie accessible from any Web browser (and most mobile phones), and it doesn't require you to install any extra software.
Add Sites to Google Reader
There are many ways to add a site to your subscription list. You can look for the popular (and usually tiny) Add to Google button.
Or you could look for a link that says RSS feeds (for example, PCWorld's Latest News feed), click it, and then click the big blue Add to Google Reader button that appears.
But without a doubt my favorite option is the Google Reader bookmarklet. One click, and presto: You're subscribed to whatever site or page you're viewing (as long as it has an associated RSS feed).
Google doesn't exactly advertise the bookmarklet. Here's how to find it:
Head to Google Reader and click Settings, Reader settings. Click the Goodies tab, then scroll down until you see "Subscribe as you surf." Drag the "Subscribe..." link to your browser's bookmarks/favorites bar.
That's all there is to it! When you click the bookmarklet, you'll be taken straight to Google Reader. There you'll see a few key stats about the feed (such as average number of posts per week) and a Subscribe button you click to complete the process.
Spruce Up Google Reader
Like so many Google properties, Reader looks a little, well, staid. Fortunately, there's a simple way to add a little visual flair to your page: favicons.
If the term doesn't ring a bell, favicons are those little icons that accompany bookmarked Web sites in your favorites list or toolbar. Your subscriptions aren't much different from bookmarks, so why not dress them up too? Here's how:
Head to Google Reader and click Settings, Reader settings. At the bottom of the Preferences, check the box marked "Show favicons for subscriptions." Click Back to Google Reader.
Read Your Google Reader Subscriptions Offline