Facebook gets a privacy nip and tuck

The world's biggest social network has finally unveiled its "simplified" privacy controls. But the changes appear to be entirely cosmetic.

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The other thing that hasn’t changed: It’s still not easy to delete your Facebook account. You have to jump through multiple flaming hoops, on roller skates, carrying a bucket of gasoline. So if Facebook is planning to make that process easier, it’s certainly keeping it a secret.

Also: No mea culpas, no apologies, no nuthin’. Because Facebook doesn’t really believe it’s done anything wrong. It’s just getting its arms twisted. Which becomes obvious when you read what Zuckerberg (or, more likely, his ghostwriter) added near the end of his post:

“Finally and perhaps most importantly, I am pleased to say that with these changes the overhaul of Facebook's privacy model is complete. If you find these changes helpful, then we plan to keep this privacy framework for a long time. That means you won't need to worry about changes. (Believe me, we're probably happier about this than you are.)

Of course we'll continue responding to your feedback and making things simpler. But after our recent changes we're now done migrating away from the old network-based privacy model. Our new model will help the Facebook community grow to millions of more people around the world.”

This is Zuckerberg’s way of saying “We’re done. This is the last time we’re going to change our privacy settings just because a few bloggers won’t quit whining.”

My question: Is this the last time Facebook's going to change what it does with our personal information? I wouldn’t bet on it. Like Michael or Heidi, Facebook seems addicted to augmentation.

Author Dan Tynan has never had implants, no matter what you may have read on the InterWebs. When not grousing about Facebook, he tends his snark garden at eSarcasm (Geek Humor Gone Wild). Follow him on Twitter: @tynan_on_tech.

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